unsplash-logoPhoto by Lukas Blazek The call for marketing automation. Managing your company’s digital marketing is a tough gig. You have to constantly create valuable, useful content. You have to manage your brand across multiple channels (e.g. social media, email, etc.).
unsplash-logoPhoto by Igor Ovsyannykov Does social media marketing actually help? This is a question I get asked by clients and prospects quite a bit. Though the question is straightforward, the answer isn’t. The short and sweet response I usually give
2 Big reasons why you shouldn’t try to handle all of your business’s digital marketing endeavors yourself.
unsplash-logoPhoto by William Iven Digital marketing. Social media, content, SEO, PPC, email. These are just some of the activities that fall under the purview of digital marketing. As an entrepreneur, it can be tempting to look at the activities listed
Photo by Stefan Stefancik Is it time for an upgrade? When was the last time you analyzed your engineering firm’s digital marketing strategy? Yes, we know it’s probably something you don’t think about often. You don’t have time to worry
Photo by Andrea Natali Customer acquisition. Let’s get real: It takes a lot of hard work and dedication to acquire a new customer. To acquire a new customer, you have to move them through what we call the buyer’s journey.
Photo by Dose Media Time to update your digital marketing strategy. It’s almost December. Do you know what that means? It’s time to start planning for next year. While you’re putting together your budgets, forecasts, and plans for 2018 don’t
Photo by Roman Bozhko Small Business Saturday Our favorite day of the year is approaching. That’s right, Small Business Saturday starts in 3 days (11/24)! Are you ready? If not, that’s okay. There’s still time to develop a plan that
Photo by Rami Al-zayat Psst! We’ve got a secret for you… Ready? Social media isn’t going away. That’s right. Contrary to the popular belief held by some small business owners, social media isn’t just a passing fad—it’s here to stay.
Photo by Rawpixel.com Your customers follow the path of least resistance. There’s no doubt that you’ve heard the following phrase at least once before: Water follows the path of least resistance. If you’ve ever worked in sales or marketing, you’ve
Photo by Ant Rozetsky It’s in the air… Revolution. A word that both inspires hope and strikes fear. A word that has become synonymous with a terms ranging from force and violence to courage and hope. A word so potent